If you guys watch my Instagram Stories, then you know that I have been furiously hunting for a full face of drugstore makeup that rivals my high end. Well y’all, I’m excited to say that it’s MISSION ACCOMPLISHED. And I have to be honest… I have had so much fun testing out all of these products and I have been blown away in the process by discovering how far the drugstore has come. So I have rounded up every holy grail, use-it-every-day product below and all you have to do is click on the graphic to shop them.

To be clear, if a drugstore product is listed below it means that I firmly believe that it performs equal to – if not better than – its high end counterpart. I even added hearts next to products that blew me away!

Before you get to shopping, a couple things to note – if you are going to try one thing from this post, make it Wet n Wild’s Photo Focus Foundation. It is only $5 and life-changing! I HAVE to try its stick version too because I think it’ll be perfect for touch-ups throughout the day. Also when it comes to concealer, I feel like I have tried a ton looking for a good dupe to Shape Tape and I can’t believe that NYX did it. But do not get Can’t Stop Won’t Stop confused with their HD concealer because CSWS is MUCH more full coverage and hydrating. And finally, if you decide to try the amazing $2.99 liquid eyeliner by Essence, make sure to get the waterproof version. It will make achieving winged liner a breeze.

If you’re wondering why there are no eyeshadow palettes listed, it’s because all of my recent drugstore purchases have outperformed the high end palettes I own. Between BH Cosmetics, Colourpop, and Morphe, there is absolutely no reason any longer to splurge on eyeshadow. My favorite palettes are the BH Cosmetics Zodiac and Zodiac Love Signs, Morphe’s Jaclyn Hill Palette, Colourpop’s Fame Palette, and the BH Cosmetics Hangin’ in Hawaii Palette.


GRIPPING PRIMER: Guerlain L’Or Primer ($74) vs NYX Honey Dew Me Up ($10)
PORE FILLING PRIMER: Tatcha Silk Canvas Primer ($52) vs Elf Poreless Putty Primer ($8)
FOUNDATION: Too Faced Born This Way Undetectable Foundation ($39) vs Wet n Wild Photo Focus Foundation ($4.99)
MAKEUP SPONGE: Beauty Blender ($20) vs Real Techniques Miracle Complexion Sponge ($5.99)
CONCEALER: Tarte Shape Tape ($27) vs NYX Can’t Stop Won’t Stop Concealer ($8.50)
SETTING POWDER: Laura Mercier Translucent Powder ($39) vs Maybelline Fit Me Loose Finishing Powder ($7.99)
BRONZER: Marc Jacobs O’Mega Bronzer ($49) vs Physicians Formula Butter Bronzer ($14.99)
CONTOUR: Benefit Hoola Matte Bronzing Powder ($30) vs Milani Silky Matte Bronzing Powder ($10)
BLUSH PALETTE: Nars Exposed Cheek Palette ($59) vs Morphe 8W Warm Master Blush Palette ($22)
HIGHLIGHTER: Ofra Rodeo Drive Highlighter ($29) vs Colourpop Super Shock Highlighter in Flexitarian ($8)
BROW PENCIL: Anastasia Brow Wiz ($21) vs Winky Lux Uni-Brow Pencil ($14)
LIQUID GLITTER EYESHADOW: Stila Glitter & Glow Liquid Eyeshadow ($24) vs Pixi Liquid Fairy Lights ($15)
LIQUID EYELINER: Benefit Roller Liner ($22) vs Essence Eyeliner Pen Waterproof ($2.99)
MASCARA: Too Faced Better Than Sex Mascara ($24) vs Covergirl Exhibitionist Mascara ($7.99)
LIQUID LIPSTICK: Kylie Cosmetics Matte Lip Kit in Posie K ($29) vs Morphe Liquid Lipstick in Virgin ($10)
NUDE LIPSTICK: Charlotte Tilbury Hot Lips in Kim KW ($26) vs Maybelline Color Sensational Lipstick in Baddest Beige ($7.99)
SETTING SPRAY: Mac Fix+ ($27) vs Pixi Hydrating Milky Mist ($15)

Full Face of High End Total: $591

Full Face of Drugstore Total: $162.50

1 comment on “Full Face of High End Cosmetics vs Drugstore Dupes”

  1. Oh my goodness! This is Awesome! Thank you. I can’t wait to go shopping with out the guilt but all the pleasure. THANK YOU!

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