There have been so many people chatting recently about Instagram’s algorithm, loop giveaways, buying followers, etc. that I wanted to pop on here and lend my voice to the conversation, as well. I titled it purposely and use the term questionable because there is nothing unethical, illegal, or otherwise going on here – every blogger runs their business differently.
That being said, I wanted to add a quick disclaimer: these are solely my opinions. I’m writing this not to chastise anyone’s business practices, I’m writing this so that other bloggers don’t feel alone in their frustration. We’re all feeling it! I’m fortunate to have a close group of blogger friends that I can bounce ideas, thoughts, and stress off of, but many bloggers don’t have that community. Maybe they’re just starting out or live in a small town. Either way, I want you to know that the confusion and pressure you’re feeling is felt by us all.
I recently returned from Dallas where I attended my first RewardStyle Conference. Talk about inspirational, stressful, fun, and informative all rolled up into one! If you follow a number of bloggers, I’m sure you’ve seen the hashtag #rStheCon shoved in your face all weekend long. But a number of people had questions about what really goes on at these things (I know I did!), so I thought I would take you through the conference and share my takeaways and outfits.
I’d followed other bloggers through this weekend in the past, but nothing can prepare you for the whirlwind it actually is – let’s just say I haven’t worn heels or makeup since coming home or don’t intend to any time soon. It’s three days straight of classes, brand meetings, networking, and parties designed to whip your blogger butt into being the best it can be. While there were so many lessons, big and small, I learned, I wanted to share the overarching themes of the weekend.
The number one thing I get asked is how to become a successful blogger. Woah, that is a loaded question. I immediately think, am I even successful? What is considered success in blogging? Why are we even here? I know, I get existential quick! So I thought the easiest way to explain the wide, confusing world of fashion blogging would be to round up all the misconceptions folks have and break them down, giving my advice along the way.
After blogging for a number of years, I have heard it all – that we’re all wannabe models (ha!) or that blogging is easy (HAHA!) Let’s get real. There is no guide book to blogging, no class you can take in college, so most of us are throwing everything at the wall and seeing what sticks. I am easily guilty of each and every one of these misconceptions at some point in my blogging career, so I’m right there with ya, girl! Here we go…